Responsive Web / Website Design
Durban, Ballito, Johannesburg, Cape Town, South Africa, International
A Responsive Website Design is the latest and most practical international trend in website design techniques.
Practically it makes the most sense and its no fad, it's here to stay.
Google, who are, by far, the market leader in Search Engines with a 67% market share, state that 'Responsive Website Design… is Google's recommended configuration.' (https://developers.google.com/webmasters/smartphone-sites/details)
So What Exactly Is Responsive Web Design or RWB?
To summarise, a Responsive Website is built to reformat itself based on the viewing device's screen size and is therefore optimally viewable on any device including Desktop and Laptop PCs, Smart Phones and Tablets.
So Why Do You Need A Responsive Website?
As Smartphone and Tablet use quickly increases, so does the importance of having a mobile-friendly website.
Mobile sales have already overtaken Desktop sales, and mobile Internet usage overtook desktop internet usage at the beginning of 2015 and mobile-based search has now overtaken desktop-based search.
A Responsive Website or Separate Mobile Website?The argument between whether to choose a Responsive Website or a separate mobile website is a highly debated topic that, for the majority, including Google, results in Responsive winning the battle.
One key factor, your SEO (Search Engine Optimisation) is why Responsive Web Design is the best option for your mobile SEO strategy.
Recommended By Google
With a 67% search market share, when Google speak, marketers listen.
Google states that Responsive Web Design is its recommended mobile configuration, and even refer to Responsive Web Design as the industry best practice.
This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content.
Additionally, Google prefers Responsive Web Design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site.
One Website, All Devices!
One of the most appealing aspects of Responsive Web Design is that a Responsive Website can provide a great user-experience across many devices and screen sizes.
This is an important characteristic, since it is impossible to anticipate all the devices and screen sizes searchers will use to access your site.
A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site that is designed for a specific device and screen size.
Easier to Manage
Having a separate desktop and mobile site requires having separate SEO campaigns.
Managing one site and one SEO campaign is far easier than managing multiple sites and SEO campaigns.
This is a key advantage a Responsive Website has over a separate mobile site.
Contact Us now for information and a quote.
We're based in Durban, Kwazulu Natal and offer our services everywhere, including Ballito, Umhlanga, Hillcrest, Westville, Pietermaritzburg, Johannesburg, Cape Town, Port Elizabeth, East London, throughout South Africa and Internationally.